How to turn content into success

Writers and content creators are so focused on creating content optimised for KWs, that the overall quality of their content drops. Don't simply stuff keywords in after doing the writing. Chances are, your users will have much more luck at finding errors on your site than you. And that's not …

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This story about rankings will haunt you forever

The SEO people are engaged in bringing the organic hits, while the digital marketers aim at total online existence (of a company) that goes beyond SEO. You need solid SEO to compete online and to obtain traffic. Period. In other words, the amount of places you can add your business …

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Hidden facts about stickiness

Reducing the number of options actually increases purchases. When optimizing sites for SEO most people concentrate on text searches, ignoring the vast number of image searches performed each day. he no follow link tag has done a lot of good for the online world - most SEO spammers won't bother posting …

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Facts about SERPs that will make you think twice

Maybe in the long term, strategies can be horned and shaped, eventually branching off into the style that you'd like to eventually implement, but to start with - you need to get people and on board, listening from the off, so the simple method is always the best. Make sure you …

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Make sure you know exactly what you're doing with landing pages

But how do you get strangers to visit your site before they know anything about your business? Tutorials and top-ten list articles are a couple of good examples of the types of posts that have great potential for getting backlinks from other websites as references. You should use descriptive anchor …

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The secret behind organic links

Remember how people say, it's not about what you know, it's about who you know? The same goes for the Web. Those relationships will turn into links, both in the short-term & the long-term. Make sure you are doing your best to have diversity in your Anchor Text when building backlinks …

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This year will be the year of analytics

International marketers utilize both standardization and adaptation tactics with regard to brands and products. SEO is all about getting more search visibility, yet there's no way I (or anyone else) can guarantee you a certain ranking or position for any specific keyword. There are too many variables at play, even …

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Actionable tips on 301 redirects and Twitter

There is no higher quality signal than branded search. Monitor your KPIs to make sure the new website is performing well. When your business information is consistent across different listings and pages, it verifies for both search engines and patients that you are who you say you are. For example …

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Unheard ways to achieve success with link bait

With the popularity of this service growing, local SEO will continue to become important as maps can now physically direct consumers to their results. Alt attributes are the text alternatives to your image which will appear if your image fails to load, or if the user is accessing your site …

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Find a good selection of websites using interesting schema markup

Faked and manipulated website content (even backlinks) can actually harm a website's SEO. For this reason, creating newsworthy content that inspires viral sharing and natural linking is the best way to ensure valuable SEO-rich backlinks. Paying people to link to your site won't pay off in the long run, and …

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HTML Traps

It also facilitates selection of target markets. Keywords are single words, or more commonly strings of words, that represent the content of a web page and how people ask for web content. Keywords are strategically selected by optimizers and are intended to help your web content communicate in a way …

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Make your site easier to navigate by using mobile search

Off-Page SEO is made up of everything away from your site that you technically can't control (although, you can influence) and affects how Google sees your page (particularly how authoritative and trustworthy it sees your page). Rather than default to a generic, automatically-generated URL, take time to think about how …

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Reasons why you cannot fully understand plugins

Google provides refinement suggestions as the searcher is typing. Monitoring a wide variety of data sets helps an SEO to spot trends and potential algorithm changes. Currently Google's preference is for websites which are rich in content, ie. with a good balance of photos, descriptive text, video, downloadable documents, and …

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Help you keep your site better organized, by making use of hits

Keep your descriptions under 150 characters to avoid a trail off (...). This shows visitors that you have intentionally put up an informative and helpful description, opposed to the randomly generated one that Google pulls for non-optimised pages. For many content marketers, organic traffic earned through SEO is like a holiday …

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When auditing your site, take time to think about keywords

While search engine bots are scanning websites for indexing purposes, they also look for links to other websites. The more high-quality inbound links the website has, the greater its link authority. In theory, every inbound link counts as a positive recommendation for a website. However, it is not the quantity …

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What can Instagram teach you about SEO

They might have "cart," "basket," or some other word as the unique identifier within these shopping cart URLs. You may know of an active domain that you really like. Most people have heard of SEO, or Search Engine Optimization. This process generally involves making changes to a website to make …

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Be mindful of analytics

From a quality page point of view, duplicate content is a low-quality indicator. Boilerplate text is another low-quality indicator. The more searches and hits your website will receive, the higher it will eventually be placed in a search engines 'rankings', meaning that it will appear at the top of a …

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Find a good selection of websites using interesting link research

An outside agency often costs less when compared to less efficient inhouse facilities. Web pages must contain a minimum number of words, feature targeted keywords and highlight local modifiers to ensure they appear prominently in relevant, organic search results. Changing consumer attitudes and convincing them to consider a new purchasing …

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Myths and misconceptions about duplication

Keywords as the first word in a domain name will boost your traffic a little. Using a country TLD (top level domain) will boost your rankings locally but hurt you internationally so use that with caution. Sitemaps serve two purposes. Then your rankings don't really matter. Have you ever tried …

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Tactics around LSI

The modern SEO seems to be focusing more on user experience. Google is even more dominant in Europe, with approximately 80% of search engine market share. Effectively mixing advertising media remains a vital element in the design of a quality advertising campaign. My grandson would love a well made rocking …

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The hidden agenda of keyword stuffing

While unfortunately, using this tool won't make your site any faster, it will grade your current speed, and provide you with an all-important starting point. Geocoding often combines demographic information with lifestyle data. Let's say an earthquake happens in a remote region of China. A lovely present would be one …

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This story about comment spam will haunt you forever

Avoid thin content pitfalls by checking for duplicates across all your web platforms and creating your own distinguishable and meaty material. A high-quality page (naturally written) will, by contrast, typically be full of words semantically related to the main search term used. Developing a content plan will not only make …

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Let's talk about local search

Over the past 10 years, search has gotten a whole lot better. If you've been in the industry long enough, you remember the days of keyword stung articles and link building. Most sites have moved to an adaptive design, which automatically adjusts content to the screen size of the device …

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Create unique, accurate page titles with walled garden sites in mind

A strong SEO consulting team can utilize organic search engine optimization tactics and take a website from a virtual unknown to page one ranking. While no SEO expert can guarantee top search engine placement or overnight success, the right process and the right SEO consultant will provide tangible results and …

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Things your competitors know about mobile search

With the stock market approach, the financial value of the company is determined through stock valuation. Once seen as a quick-and-easy alternative for individuals to publish online without needing a domain name or knowing HTML, blogs were quickly adopted for use as online diaries. When you read about similar or …

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Great ideas about SEO campaigns to share with your colleagues

Google will take action against domains that try to rank more highly by just showing scraped or other cookie-cutter pages that don't add substantial value to users. When you delete one or more posts or pages from your site, there's often collateral damage. Your technical strategy also needs to include …

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Don't focus too hard on ROI to gain ranking in the organic SERPs

A social network is a social structure of individuals and/or organizations that are tied together in some manner. If users see your page simply spamming keywords with little regard for creating engaging, informative and readable content, they're less likely to stick around. Even if you have a site already …

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High advertisement ratio can be mitigated by using indexed pages

Panda and Penguin are algorithm updates by Google, focused on serving more quality websites in their search result pages. Panda focuses on thin content and banners, among other things, where Penguin checks if the links to your website are natural links that make sense. Selling domain names is a big …

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Improving Site Structure by uitlising web 2.0

Strive to incorporate a small handful of links to authoritative sources throughout your copy. This communicates to your readers (and to Google's algorithms) that your content, while unique, gives credit where it's due. All of this internal processing knowledge is contained within the semantic network and organized on a conceptual …

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Reporting on the past

Allow visitors to your site to social bookmark it for later, by providing your visitors this option, you are helping create links that will raise you in search engine ranks. Not only that, but you can find free widgets that can help you accomplish this for free. Remember the higher …

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Take care when dealing with local search

Consumers pay greater attention to ads using fear and are more likely to process the information conveyed, which makes it possible to accomplish an advertisement's main objective. Keyword research is the root of every optimization project. Keywords are like an elevator pitch for your site: they summarize what you do …

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Web Spider

Possessing contact information and detailed information on buying behavior, purchasing patterns, and interests are assets that make your business valuable and your revenue and growth more predictable. A strongly established image becomes difficult, if not impossible, to change. Growth hacking does not exclude paid search because it's typically guerrilla and …

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More focus is put on anchor text

leveraged the search services of other companies. The crux of evergreen content is that it's timeless-useful and interesting for months and years to come. It's the difference between an article about how to paint a house and an article about the top 10 painting trends this spring. For example, content …

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