Unlike some aspects of the mysterious Quality Score "secret sauce," we know that Google takes landing page relevance into account when calculating Quality Score As I mentioned before, HTML sitemaps exist as a page on your site, visible to both human visitors and search engine crawlers. For better access to …

Meta descriptions are technically HTML attributes that offer concise explanations of what a webpage is about. They can be used on search engine result pages to show a preview for a webpage. They are far less of a direct ranking signal as they once were (almost not at all these …

One critical small business SEO practice is to keep an eye on search volume-the number of people looking for a keyword. Instead of going for high-volume keywords that lots of people are searching, seek out keywords with achievable (lower) search volumes. Along its path, several artifacts are produced to foster …

Getting a higher search engine ranking translates to more clicks on your page, and through that, more paying customers. They take more time to create than a responsive design, since they require an independent creation, and require more extensive ongoing upkeep. Do you need a quote for leased line cost …

The disadvantage is that affiliate marketing websites can take a long time to build and many niches are extremely competitive. Google penalizes web sites that have "thin" content, low-quality pages that are merely designed to build traffic by having keywords, duplicate content, lots of images or links, and other space-filling …

The mobile revolution is here, and SEO plays a major part in it, but it's not enough just to have a mobile or responsive website. It is not possible for a crawler to see daily if any new page appeared or any existing page is updated, some crawlers may not …

Google still relies on keywords to help it understand the subject matter of various pages and websites. Strong backlinks should point to strong content. Do you need a quote for leased line costs ? If Article Leads want to resonate with your audience, you need to know what those things are …

Investing some time in early website setup (mindful of SEO) can make a big impact on the future growth and visibility of such companies' websites. Next time you're at an event or out on a job, take photos. To help boost your business' profile on the internet, why not list …

In case of a manual penalty, link clean-up must be thorough. If you have a slightest doubt about a link - remove it. On the other hand, if you are dealing with Penguin, you should think proportionally and consider the ratio of bad links to good links. This is a way …

In an ideal world, links would naturally be distributed according to which content is best-but this rarely happens unprovoked. There's just so many different variables The bottom line is that SEO is a whole lot more than just optimizing your page titles and writing good content. Most of the time …

Headings give your web page structure and help search engines better determine what your page content is about. This means, for example, that the same keyword is always linked internally for a subpage. If you find yourself with a bout of writer's block and can't come up with a headline …

The quantity of links in your backlink profile does play a role in determining your authority within search engines, but it's certainly not the only factor. Analytics play a very huge part in SEO and it is thus a very important SEO must do. In a nutshell, the way to …

Its machine learning systems, the company says, can infer intent and spare advertisers from creating exhaustive keyword lists in order to get their ads to trigger on relevant queries. For videos, you will normally address users in the beginning (within the first minute). Social media is a great way to …

For most goals, the more variety you have the better. Refusal to accept failure is where expensive mistakes happen, mainly because they are unnecessarily prolonged. Google looks at the appropriateness of the source (in terms of its relevance to your industry). Are there any places in the UK to locate …

So, from a communication standpoint, from a, how the whole entire paradigm is set up it's a really difficult place to do business. These include flash and Java script, the inner site architecture, header codes, and redirects. : Article marketing involves writing one unique article, and then rearranging the words to …

Decisions must be made at the outset of any project. Using keywords in your content allows you to reach better more diverse audiences, including niche audiences. The key to this is using keywords naturally within your content. long-tail keywords). Have you ever tried to buy artisan Victorian rocking horses round …

Googlebot reads the robots.txt file. So if a consumer hears a message somewhere and then decides to search on Bing to get more information, many times the advertiser isn't present, and that consumer ends up taking a different path than what the advertiser would have desired. Guest posting as …

Consumer-generated advertising works best when targeted to current customers and customers who have high levels of brand loyalty. It evolves too quickly. Principally, technical SEO is concerned with how a website works, and how search engines are able to crawl and index our pages. Think of technical SEO as the …

Writers and content creators are so focused on creating content optimised for KWs, that the overall quality of their content drops. Don't simply stuff keywords in after doing the writing. Chances are, your users will have much more luck at finding errors on your site than you. And that's not …

The SEO people are engaged in bringing the organic hits, while the digital marketers aim at total online existence (of a company) that goes beyond SEO. You need solid SEO to compete online and to obtain traffic. Period. In other words, the amount of places you can add your business …

Reducing the number of options actually increases purchases. When optimizing sites for SEO most people concentrate on text searches, ignoring the vast number of image searches performed each day. he no follow link tag has done a lot of good for the online world - most SEO spammers won't bother posting …

Maybe in the long term, strategies can be horned and shaped, eventually branching off into the style that you'd like to eventually implement, but to start with - you need to get people and on board, listening from the off, so the simple method is always the best. Make sure you …

But how do you get strangers to visit your site before they know anything about your business? Tutorials and top-ten list articles are a couple of good examples of the types of posts that have great potential for getting backlinks from other websites as references. You should use descriptive anchor …

Remember how people say, it's not about what you know, it's about who you know? The same goes for the Web. Those relationships will turn into links, both in the short-term & the long-term. Make sure you are doing your best to have diversity in your Anchor Text when building backlinks …

Use multiple H1s on your page, and it starts to look a little out of control. Many consumers follow brands on social media, for a variety of reasons. The navigation should help the user browse the pages without problems. From the menu structure to the link structure and the page's …

Identify the keywords related to your niche and select the competitive ones you want to rank for. Make sure you keep up to date with the latest changes to search engine algorithms and if you are hiring a SEO agency to provide you with SEO services, make sure that the …

The PURL creates a one-on-one dialogue with a customer and engages her with the company and provides messages, offers, and incentives tailored to her past data and history. Adding a single search bar to the top of a website, one which shows up on every page throughout that website, is …

International marketers utilize both standardization and adaptation tactics with regard to brands and products. SEO is all about getting more search visibility, yet there's no way I (or anyone else) can guarantee you a certain ranking or position for any specific keyword. There are too many variables at play, even …

There is no higher quality signal than branded search. Monitor your KPIs to make sure the new website is performing well. When your business information is consistent across different listings and pages, it verifies for both search engines and patients that you are who you say you are. For example …

With the popularity of this service growing, local SEO will continue to become important as maps can now physically direct consumers to their results. Alt attributes are the text alternatives to your image which will appear if your image fails to load, or if the user is accessing your site …

Faked and manipulated website content (even backlinks) can actually harm a website's SEO. For this reason, creating newsworthy content that inspires viral sharing and natural linking is the best way to ensure valuable SEO-rich backlinks. Paying people to link to your site won't pay off in the long run, and …

If long text is unavoidable, consider creating HTML files that users can download and print out easily. If you were involved in link-building practices that clearly violate Google quality guidelines and your website experienced a sharp drop in traffic, it might be Penguin. Whatever their cause, bad links hurt companies …

It also facilitates selection of target markets. Keywords are single words, or more commonly strings of words, that represent the content of a web page and how people ask for web content. Keywords are strategically selected by optimizers and are intended to help your web content communicate in a way …

Off-Page SEO is made up of everything away from your site that you technically can't control (although, you can influence) and affects how Google sees your page (particularly how authoritative and trustworthy it sees your page). Rather than default to a generic, automatically-generated URL, take time to think about how …

Google provides refinement suggestions as the searcher is typing. Monitoring a wide variety of data sets helps an SEO to spot trends and potential algorithm changes. Currently Google's preference is for websites which are rich in content, ie. with a good balance of photos, descriptive text, video, downloadable documents, and …

Keep your descriptions under 150 characters to avoid a trail off (...). This shows visitors that you have intentionally put up an informative and helpful description, opposed to the randomly generated one that Google pulls for non-optimised pages. For many content marketers, organic traffic earned through SEO is like a holiday …

While search engine bots are scanning websites for indexing purposes, they also look for links to other websites. The more high-quality inbound links the website has, the greater its link authority. In theory, every inbound link counts as a positive recommendation for a website. However, it is not the quantity …

They might have "cart," "basket," or some other word as the unique identifier within these shopping cart URLs. You may know of an active domain that you really like. Most people have heard of SEO, or Search Engine Optimization. This process generally involves making changes to a website to make …

From a quality page point of view, duplicate content is a low-quality indicator. Boilerplate text is another low-quality indicator. The more searches and hits your website will receive, the higher it will eventually be placed in a search engines 'rankings', meaning that it will appear at the top of a …

An outside agency often costs less when compared to less efficient inhouse facilities. Web pages must contain a minimum number of words, feature targeted keywords and highlight local modifiers to ensure they appear prominently in relevant, organic search results. Changing consumer attitudes and convincing them to consider a new purchasing …