Google will take action against domains that try to rank more highly by just showing scraped or other cookie-cutter pages that don't add substantial value to users. When you delete one or more posts or pages from your site, there's often collateral damage. Your technical strategy also needs to include provisions for monitoring, reporting, and analyzing SEO progress. Duplicate content refers to a webpage's content that appears in more than one place on the internet.

What you should have asked your teachers about anchor text

Keyword-based titles help establish page theme and direction for your keywords. The current leader in the Do your homework! The primary resources are all available here. Its as simple as your ABC's search engine marketplace is, of course, Google. The more you can use the content you create, the more valuable it becomes. With evergreen content, you produce a piece of content once that provides use for years to come. And, unlike a timely blog post that has a traffic spike that occurs right after publishing, evergreen traffic grows and continues to increase over time. Certain words present an ongoing challenge for the search engines. One of the greatest challenges comes in the form of disambiguation.

Learn to do RSS feeds like a pro

Well, ours is an imperfect world, and, as you might have heard, some self-proclaimed SEO "experts" scheme to trick search engines and inflate their rankings using black-hat, unethical methods, and in the times before the nofollow attribute, link-building was an easy way to artificially boost page rankings. Not everyone can be My grandson would love a well made rocking horse UK . ICANN registrar. For companies on a budget, SEO can make all the difference. A small account may not be attractive to an advertising agency, because it generates lower revenues.

Does Bing really care about canonical URLs

A consumer who remains uncertain about the right brand to purchase undertakes an external search. Canonicalizing a page is a way of telling Google that this URL is the "master version" you'd like to display in search results. This is helpful in duplicate content situations because Google certainly picks up on them. It's not just about having a Facebook page, a Twitter account or a Google Plus page, but also how active you are and in what manner your social media associates refer to you, your company and your website content. Gaz Hall, from SEO Hull, had the following to say: "I've had a number of clients over the years who did their own keyword research only to struggle for page one rankings."

Great ideas about SEO campaigns to share with your colleagues

Creating content on a consistent basis not only builds links internally (by linking out from your posts), but also gives you the ability to naturally attract links to your content. A blog is essential to many strategies I list below, such as linking out. You Have you ever dreamed about Business Profile for this? can write content that sings and dances, but one mistake and the grammar cops are all over you. Errors kill your credibility. Developing brand loyalty and increasing sales constitute the ultimate goals of any marketing program, including social media marketing. Guess who is still finding them?