The SEO people are engaged in bringing the organic hits, while the digital marketers aim at total online existence (of a company) that goes beyond SEO. You need solid SEO to compete online and to obtain traffic. Period. In other words, the amount of places you can add your business …

Reducing the number of options actually increases purchases. When optimizing sites for SEO most people concentrate on text searches, ignoring the vast number of image searches performed each day. he no follow link tag has done a lot of good for the online world - most SEO spammers won't bother posting …

Identify the keywords related to your niche and select the competitive ones you want to rank for. Make sure you keep up to date with the latest changes to search engine algorithms and if you are hiring a SEO agency to provide you with SEO services, make sure that the …

Google provides refinement suggestions as the searcher is typing. Monitoring a wide variety of data sets helps an SEO to spot trends and potential algorithm changes. Currently Google's preference is for websites which are rich in content, ie. with a good balance of photos, descriptive text, video, downloadable documents, and …

Keep your descriptions under 150 characters to avoid a trail off (...). This shows visitors that you have intentionally put up an informative and helpful description, opposed to the randomly generated one that Google pulls for non-optimised pages. For many content marketers, organic traffic earned through SEO is like a holiday …

With the proliferation of smartphones, tablets and e-readers, more people prefer using their mobile devices for searching the web and consuming content. Brands need to keep their websites up to speed. Everything you create needs to be dynamic, search engine-friendly and, above all, useful to your reader. It was a …

Avoid thin content pitfalls by checking for duplicates across all your web platforms and creating your own distinguishable and meaty material. A high-quality page (naturally written) will, by contrast, typically be full of words semantically related to the main search term used. Developing a content plan will not only make …

Allow visitors to your site to social bookmark it for later, by providing your visitors this option, you are helping create links that will raise you in search engine ranks. Not only that, but you can find free widgets that can help you accomplish this for free. Remember the higher …

Site owners must focus on the quality of the backlinks rather than number of backlinks. Quality links mean links from a relevant site with a higher authority. The steps of the consumer purchasing process explain how individuals make choices. According to Google, website loading speed is a very important SEO …

Assuming you are impatient to progress (as new webmasters often are) and cannot bear to wait the 6-12 months required for a new domain to rank well, you might want to look at acquiring a privately held or expired domain name. Sometimes, the search engines cannot understand the page content …

Table 3-4 contains links to some of the online word generators. Another quick, and valuable SEO tactic - see what your competitors are ranking for. Go to one of the tools used to check out our own rankings, but put in a competitor domain. You'll quickly see what terms they are …

SEO-friendly content doesn't have to be difficult or time-consuming, provided that you understand how on-page SEO can work alongside your content. Many websites contain elements that inadvertently block search engines. If your website contains such an element, search engines won't be able to index your pages correctly. If you want …

SEO can be defined as an aggregate of all the work necessary to produce a high volume of referral hits from search engines, web directories, and other websites, with the ultimate goal of making the website popular. Designing your website around Google makes sense. This would be useful to your …

The more people who read your blog post, the more authority Google will deem it to have. And the more authority a page has, the higher it is likely to rank. So - get your post out there! Facebook, Twitter, Pinterest, Instagram - whatever social media channels you use, share it on …

SEO's unfair characterization as a kind of alchemy over the past decade has caused many otherwise savvy business people to devalue its importance as part of a good, solid marketing plan for small, mid-sized, and even large businesses. If you create evergreen content on your blog today, your readers will …

Some agencies provide specialized services. Page Title - This is the first line of a given result, in the example, it is blue underlined which indicates it is a clickable text. This text comes from your page's title or meta title if they are being used. It is important for this …

By putting an emphasis on creating 10x content, you will hopefully satisfy your target reader, which will lead to more engagement with your blog either through social shares or inbound links. Making sure that your business is visible on local search providers like Yelp, Foursquare, Bing and Yellow Pages. Google …

Another example highlights the difference between search engines and social media. It would be foolish not to utilize SEO as part of your overall online marketing strategy. The basic question is always: what keywords do I target? Broken links can signal to search engines that your site is poor quality …