HTML Traps

It also facilitates selection of target markets. Keywords are single words, or more commonly strings of words, that represent the content of a web page and how people ask for web content. Keywords are strategically selected by optimizers and are intended to help your web content communicate in a way …

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Make your site easier to navigate by using mobile search

Off-Page SEO is made up of everything away from your site that you technically can't control (although, you can influence) and affects how Google sees your page (particularly how authoritative and trustworthy it sees your page). Rather than default to a generic, automatically-generated URL, take time to think about how …

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Web Spider

Possessing contact information and detailed information on buying behavior, purchasing patterns, and interests are assets that make your business valuable and your revenue and growth more predictable. A strongly established image becomes difficult, if not impossible, to change. Growth hacking does not exclude paid search because it's typically guerrilla and …

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The secret to finding world class tools for bread crumbs

A strong brand creates major advantages for any good or service. Choosing an agency begins with the development of quality selection criteria. Copy what works but don't follow the crowd: Find a good stream that isn't overfished; stand where the current runs strongest; and use the right bait. Search Engine …

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How do you feel about static pages now?

That system had drawbacks what some black-hat marketers banked on, and finally Google changed its algorithms, which totally ended the practice of traditional link building practice. The H1 heading is actually the main title of our landing page, and with the help of a creative designer and developer we can …

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Lessons I learned about meta tags

If creating and maintaining consistently substantial content sounds like a daunting task, you can hire a professional web copywriter to do it for you. If you want to use your SEO campaign to truly and accurately speak to your audience and potential buyers, think about what gaps you can fill …

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Make it sufficiently broad in terms of dynamic pages

Simple amnesia? The channel may be a television station carrying an advertisement, a Sunday paper with a coupon placed inside, a website, or a Facebook page. Link reclamation involves the discovery and replacement of broken links on your website, as well as other websites which point towards your online presence …

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Natural language processing using plugins

If you're using top navigation, simply let Google complete its crawl. Basically, Googlebot and other web crawlers follow the links that they find on web pages. If Googlebot finds new links on a page, they will be added to the list of pages that will be visited next. If a …

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Take care when dealing with backlinks

Nofollow does not mean that the search engine bot will not follow the link at all but, it only means that the search engine bot will not pass value / link juice which normally would have passed for the given link. By updating the algorithm so often and establishing guidelines, search …

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You may be asked about onsite SEO in your marketing interview

Enter the Google Penguin algorithm update. This tried-and-true tactic can help to improve your user experience and rankings with minimal effort. Your strategy should target the keywords you believe are relevant to your business, but research can reveal new keywords and data from your potential customers' searches that you may …

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Myths and misconceptions about page rank

To improve content performance, brands need to stop producing content for content's sake and instead produce smart content: Instead of writing on-page copy for the sole purpose of repeating a keyword multiple times, you should write about your product or service or idea naturally, and let your keyword variations naturally …

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The truth about Google algorithms

A large scale of guest blogging only for link purpose is considered as a violation of Google's rules. Guest blogging should bring value not only to both sides (the blogger and the blog host) but for users as well. On the contrary, growth hacking seems to be more of an …

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