The SEO people are engaged in bringing the organic hits, while the digital marketers aim at total online existence (of a company) that goes beyond SEO. You need solid SEO to compete online and to obtain traffic. Period. In other words, the amount of places you can add your business …

Reducing the number of options actually increases purchases. When optimizing sites for SEO most people concentrate on text searches, ignoring the vast number of image searches performed each day. he no follow link tag has done a lot of good for the online world - most SEO spammers won't bother posting …

Maybe in the long term, strategies can be horned and shaped, eventually branching off into the style that you'd like to eventually implement, but to start with - you need to get people and on board, listening from the off, so the simple method is always the best. Make sure you …

But how do you get strangers to visit your site before they know anything about your business? Tutorials and top-ten list articles are a couple of good examples of the types of posts that have great potential for getting backlinks from other websites as references. You should use descriptive anchor …

Remember how people say, it's not about what you know, it's about who you know? The same goes for the Web. Those relationships will turn into links, both in the short-term & the long-term. Make sure you are doing your best to have diversity in your Anchor Text when building backlinks …

Use multiple H1s on your page, and it starts to look a little out of control. Many consumers follow brands on social media, for a variety of reasons. The navigation should help the user browse the pages without problems. From the menu structure to the link structure and the page's …

Identify the keywords related to your niche and select the competitive ones you want to rank for. Make sure you keep up to date with the latest changes to search engine algorithms and if you are hiring a SEO agency to provide you with SEO services, make sure that the …

The PURL creates a one-on-one dialogue with a customer and engages her with the company and provides messages, offers, and incentives tailored to her past data and history. Adding a single search bar to the top of a website, one which shows up on every page throughout that website, is …

International marketers utilize both standardization and adaptation tactics with regard to brands and products. SEO is all about getting more search visibility, yet there's no way I (or anyone else) can guarantee you a certain ranking or position for any specific keyword. There are too many variables at play, even …

There is no higher quality signal than branded search. Monitor your KPIs to make sure the new website is performing well. When your business information is consistent across different listings and pages, it verifies for both search engines and patients that you are who you say you are. For example …

With the popularity of this service growing, local SEO will continue to become important as maps can now physically direct consumers to their results. Alt attributes are the text alternatives to your image which will appear if your image fails to load, or if the user is accessing your site …

Faked and manipulated website content (even backlinks) can actually harm a website's SEO. For this reason, creating newsworthy content that inspires viral sharing and natural linking is the best way to ensure valuable SEO-rich backlinks. Paying people to link to your site won't pay off in the long run, and …

If long text is unavoidable, consider creating HTML files that users can download and print out easily. If you were involved in link-building practices that clearly violate Google quality guidelines and your website experienced a sharp drop in traffic, it might be Penguin. Whatever their cause, bad links hurt companies …

It also facilitates selection of target markets. Keywords are single words, or more commonly strings of words, that represent the content of a web page and how people ask for web content. Keywords are strategically selected by optimizers and are intended to help your web content communicate in a way …

Off-Page SEO is made up of everything away from your site that you technically can't control (although, you can influence) and affects how Google sees your page (particularly how authoritative and trustworthy it sees your page). Rather than default to a generic, automatically-generated URL, take time to think about how …

Google provides refinement suggestions as the searcher is typing. Monitoring a wide variety of data sets helps an SEO to spot trends and potential algorithm changes. Currently Google's preference is for websites which are rich in content, ie. with a good balance of photos, descriptive text, video, downloadable documents, and …

Keep your descriptions under 150 characters to avoid a trail off (...). This shows visitors that you have intentionally put up an informative and helpful description, opposed to the randomly generated one that Google pulls for non-optimised pages. For many content marketers, organic traffic earned through SEO is like a holiday …

While search engine bots are scanning websites for indexing purposes, they also look for links to other websites. The more high-quality inbound links the website has, the greater its link authority. In theory, every inbound link counts as a positive recommendation for a website. However, it is not the quantity …

They might have "cart," "basket," or some other word as the unique identifier within these shopping cart URLs. You may know of an active domain that you really like. Most people have heard of SEO, or Search Engine Optimization. This process generally involves making changes to a website to make …

From a quality page point of view, duplicate content is a low-quality indicator. Boilerplate text is another low-quality indicator. The more searches and hits your website will receive, the higher it will eventually be placed in a search engines 'rankings', meaning that it will appear at the top of a …

An outside agency often costs less when compared to less efficient inhouse facilities. Web pages must contain a minimum number of words, feature targeted keywords and highlight local modifiers to ensure they appear prominently in relevant, organic search results. Changing consumer attitudes and convincing them to consider a new purchasing …

Keywords as the first word in a domain name will boost your traffic a little. Using a country TLD (top level domain) will boost your rankings locally but hurt you internationally so use that with caution. Sitemaps serve two purposes. Then your rankings don't really matter. Have you ever tried …

The modern SEO seems to be focusing more on user experience. Google is even more dominant in Europe, with approximately 80% of search engine market share. Effectively mixing advertising media remains a vital element in the design of a quality advertising campaign. My grandson would love a well made rocking …

While unfortunately, using this tool won't make your site any faster, it will grade your current speed, and provide you with an all-important starting point. Geocoding often combines demographic information with lifestyle data. Let's say an earthquake happens in a remote region of China. A lovely present would be one …

SEO marketing can be a very powerful tool for generating massive passive traffic. But if you use it incorrectly, you'll end up doing more harm than benefit. SEO versus SEO Services What about economic status? Have you ever tried to buy an artisan traditional rocking horses round here? For example …

With the proliferation of smartphones, tablets and e-readers, more people prefer using their mobile devices for searching the web and consuming content. Brands need to keep their websites up to speed. Everything you create needs to be dynamic, search engine-friendly and, above all, useful to your reader. It was a …

Avoid thin content pitfalls by checking for duplicates across all your web platforms and creating your own distinguishable and meaty material. A high-quality page (naturally written) will, by contrast, typically be full of words semantically related to the main search term used. Developing a content plan will not only make …

Over the past 10 years, search has gotten a whole lot better. If you've been in the industry long enough, you remember the days of keyword stung articles and link building. Most sites have moved to an adaptive design, which automatically adjusts content to the screen size of the device …

A strong SEO consulting team can utilize organic search engine optimization tactics and take a website from a virtual unknown to page one ranking. While no SEO expert can guarantee top search engine placement or overnight success, the right process and the right SEO consultant will provide tangible results and …

With the stock market approach, the financial value of the company is determined through stock valuation. Once seen as a quick-and-easy alternative for individuals to publish online without needing a domain name or knowing HTML, blogs were quickly adopted for use as online diaries. When you read about similar or …

Google will take action against domains that try to rank more highly by just showing scraped or other cookie-cutter pages that don't add substantial value to users. When you delete one or more posts or pages from your site, there's often collateral damage. Your technical strategy also needs to include …

A social network is a social structure of individuals and/or organizations that are tied together in some manner. If users see your page simply spamming keywords with little regard for creating engaging, informative and readable content, they're less likely to stick around. Even if you have a site already …

Panda and Penguin are algorithm updates by Google, focused on serving more quality websites in their search result pages. Panda focuses on thin content and banners, among other things, where Penguin checks if the links to your website are natural links that make sense. Selling domain names is a big …

Strive to incorporate a small handful of links to authoritative sources throughout your copy. This communicates to your readers (and to Google's algorithms) that your content, while unique, gives credit where it's due. All of this internal processing knowledge is contained within the semantic network and organized on a conceptual …

Allow visitors to your site to social bookmark it for later, by providing your visitors this option, you are helping create links that will raise you in search engine ranks. Not only that, but you can find free widgets that can help you accomplish this for free. Remember the higher …

Consumers pay greater attention to ads using fear and are more likely to process the information conveyed, which makes it possible to accomplish an advertisement's main objective. Keyword research is the root of every optimization project. Keywords are like an elevator pitch for your site: they summarize what you do …

Possessing contact information and detailed information on buying behavior, purchasing patterns, and interests are assets that make your business valuable and your revenue and growth more predictable. A strongly established image becomes difficult, if not impossible, to change. Growth hacking does not exclude paid search because it's typically guerrilla and …

leveraged the search services of other companies. The crux of evergreen content is that it's timeless-useful and interesting for months and years to come. It's the difference between an article about how to paint a house and an article about the top 10 painting trends this spring. For example, content …

Google counts links from other websites as votes. So, when they're presented with two (or more) pages on the same topic, the page with the most links (i.e. votes) will usually rank higher than the page(s) with fewer links. Social media marketing strategies include content seeding, which involves …

Site owners must focus on the quality of the backlinks rather than number of backlinks. Quality links mean links from a relevant site with a higher authority. The steps of the consumer purchasing process explain how individuals make choices. According to Google, website loading speed is a very important SEO …