Google will take action against domains that try to rank more highly by just showing scraped or other cookie-cutter pages that don't add substantial value to users. When you delete one or more posts or pages from your site, there's often collateral damage. Your technical strategy also needs to include …

A social network is a social structure of individuals and/or organizations that are tied together in some manner. If users see your page simply spamming keywords with little regard for creating engaging, informative and readable content, they're less likely to stick around. Even if you have a site already …

Panda and Penguin are algorithm updates by Google, focused on serving more quality websites in their search result pages. Panda focuses on thin content and banners, among other things, where Penguin checks if the links to your website are natural links that make sense. Selling domain names is a big …

Strive to incorporate a small handful of links to authoritative sources throughout your copy. This communicates to your readers (and to Google's algorithms) that your content, while unique, gives credit where it's due. All of this internal processing knowledge is contained within the semantic network and organized on a conceptual …

Allow visitors to your site to social bookmark it for later, by providing your visitors this option, you are helping create links that will raise you in search engine ranks. Not only that, but you can find free widgets that can help you accomplish this for free. Remember the higher …

Consumers pay greater attention to ads using fear and are more likely to process the information conveyed, which makes it possible to accomplish an advertisement's main objective. Keyword research is the root of every optimization project. Keywords are like an elevator pitch for your site: they summarize what you do …

Possessing contact information and detailed information on buying behavior, purchasing patterns, and interests are assets that make your business valuable and your revenue and growth more predictable. A strongly established image becomes difficult, if not impossible, to change. Growth hacking does not exclude paid search because it's typically guerrilla and …

leveraged the search services of other companies. The crux of evergreen content is that it's timeless-useful and interesting for months and years to come. It's the difference between an article about how to paint a house and an article about the top 10 painting trends this spring. For example, content …

Google counts links from other websites as votes. So, when they're presented with two (or more) pages on the same topic, the page with the most links (i.e. votes) will usually rank higher than the page(s) with fewer links. Social media marketing strategies include content seeding, which involves …

Site owners must focus on the quality of the backlinks rather than number of backlinks. Quality links mean links from a relevant site with a higher authority. The steps of the consumer purchasing process explain how individuals make choices. According to Google, website loading speed is a very important SEO …

A strong brand creates major advantages for any good or service. Choosing an agency begins with the development of quality selection criteria. Copy what works but don't follow the crowd: Find a good stream that isn't overfished; stand where the current runs strongest; and use the right bait. Search Engine …

While we all enjoy seeing the keywords rank well in the search engines, this doesn't necessarily mean your SEO campaign is successful. Are your canonical URLs correctly used to point to the canonical variant of a page, to consolidate signals and prevent duplicate content? When it comes to large departmentalized …

As part of this technique, keywords are very often repeated in metadata, in textual content, or link text to increase the keyword relevancy artificially. The total number of backlinks can often include many links from the same referring domain or multiple referring domains. It's common for referring domains to link …

On the internet, you can find hundreds of blogs, which are coming from self-proclaimed online marketers. What I find lacking in those blogs is they don't take in stride the transition of content from the first-among-the-equal to being synonymous with SEO. When one brand suffers, it can impact the sales …

Assuming you are impatient to progress (as new webmasters often are) and cannot bear to wait the 6-12 months required for a new domain to rank well, you might want to look at acquiring a privately held or expired domain name. Sometimes, the search engines cannot understand the page content …

Just because long form content is meant to be educational and informative, doesn't mean it has to be dry. Incorporating humor and writing in a conversational tone are strategies for making long form content more readable and interesting. A page's title tag is the clickable text that appears in search …

Are they cloaking their information? Inbound links are also used by some search engines to rank websites. They spend promotional dollars carefully. Search engines used to count the number of backlinks and relevancy to determine which position to rank a website in search engine results.

What effect does SEO have …

If you are employing an SEO agency, then the chances are you aren't happy with how your eCommerce business is performing. Back in 2011, you could use blog commenting to get 200 backlinks and quickly skyrocket your rankings on search engines. But, in today's algorithm for search engines, the focus …

So how do you determine your competition? What should you be looking for? The crawler doesn't check every day that if a page is updated or if the new page is added. The main reason to disavow links is to protect the site from bad links that are harming the …

Your headline is among the first things that users will come across when carrying out a search. This makes them important, and it's useful to brainstorm as many variations as you can until you land on the best candidate. A smart keyword strategy tackles only enough keywords to be supported …

If you are looking for a single-word English domain, you are likely to be disappointed unless you are willing to spend money to buy a domain from a domain seller. Putting keywords into title tags and h1s, h2s, h3s. By updating the algorithm so often and establishing guidelines, search engines …

Each time you write an informative article related to your site's topic, you should distribute it to a number of article directories. When you do that, you are making sure that more people will be visiting your site. Predicting future viral success online is a craft possessed by a select …

A common global integrated marketing communications (GIMC) strategy is to "think globally, but act locally." This approach applies to branding. It's important to make sure that the site you'd like a link from has a a number of DoFollow links from authoritative sites. Authoritative sites are typically well known within …

Table 3-4 contains links to some of the online word generators. Another quick, and valuable SEO tactic - see what your competitors are ranking for. Go to one of the tools used to check out our own rankings, but put in a competitor domain. You'll quickly see what terms they are …

Most blogs and websites have an overall voice that they aim to maintain. While some may try to keep things simple and entertaining, some sites are more professional. If you are hoping to tap into a place with an established following, you should create your content to match the stuff …

Just like Times Square, you still have to make your best effort to sell to your customers once they are on your website, but it's better to do business on a crowded street corner than it is to set up shop on a deserted island. Less-competitive terms afford more opportunity …

The best metric you can use is Domain Rating (DR) from Ahrefs. DR is based upon PR and gives you an idea of the strength of a link from that website. Universal search. Google Search Console, Google Analytics, Page Speed Insights, etc. Once you've decided to try and remove a …

Growth hacking does not exclude paid search because it's typically guerrilla and therefore low budget. Although Panda was first rolled out several years ago (and followed by Penguin, an update aimed at knocking out black-hat SEO techniques) it's been updated several times since its initial launch, most recently in September …

Most people browsing the internet will visit and leave pages in quick bursts. Many of them don't convert while on your website. Some of them may visit while your product is out of stock. Others may just be in the "curious" stage and not ready to make a purchase yet …

Although we never encourage keyword stuffing, spend some time researching keywords that make sense for your products and include them in places that make sense. Sometimes Google throws little wrenches into the machine. More data of the wrong type actually is bad for you. That way, your site gets shown …

That system had drawbacks what some black-hat marketers banked on, and finally Google changed its algorithms, which totally ended the practice of traditional link building practice. The H1 heading is actually the main title of our landing page, and with the help of a creative designer and developer we can …

It's easy to take shortcuts with product descriptions on eCommerce websites, especially with similar products. A visual image requires less brain activity than using one's imagination. There are conspiracy theorists for almost everything, I guess. Refusal to accept failure is where expensive mistakes happen, mainly because they are unnecessarily prolonged …

When the damage is done, it can be very hard to get back onto Google's good side. In fact, that's often impossible. Note: Don't forget to update your sitemap every few months or so. Google Search Console, Google Analytics, Page Speed Insights, etc. I always advice "Stick to basics", focus …

The content on your site should be organized in a logical way. This is not only good for SEO, it also helps visitors on your site find other related content easily. (The longer they stay on your site, the better.) The reason that most SEOs don't know technical SEO is …

If creating and maintaining consistently substantial content sounds like a daunting task, you can hire a professional web copywriter to do it for you. If you want to use your SEO campaign to truly and accurately speak to your audience and potential buyers, think about what gaps you can fill …

Simple amnesia? The channel may be a television station carrying an advertisement, a Sunday paper with a coupon placed inside, a website, or a Facebook page. Link reclamation involves the discovery and replacement of broken links on your website, as well as other websites which point towards your online presence …

If the issues in the reviews are real, then deal with them. When deployed properly and timely, 301 redirects can get the job done in transferring your SEO authority from the original source to the new location fairly quickly. You've optimized your content with SEO. Owning multiple domain names is …

If you're using top navigation, simply let Google complete its crawl. Basically, Googlebot and other web crawlers follow the links that they find on web pages. If Googlebot finds new links on a page, they will be added to the list of pages that will be visited next. If a …

Another regional search engine powerhouse is Yandex, which owns more than 60% of Russia's search engine market share. If you hire an SEO company to help you rank for a certain search term, then you are probably missing the point. The better way to approach this is to hire an …

SEO-friendly content doesn't have to be difficult or time-consuming, provided that you understand how on-page SEO can work alongside your content. Many websites contain elements that inadvertently block search engines. If your website contains such an element, search engines won't be able to index your pages correctly. If you want …