Focus on performance, user experience, and link building

Site owners must focus on the quality of the backlinks rather than number of backlinks. Quality links mean links from a relevant site with a higher authority. The steps of the consumer purchasing process explain how individuals make choices. According to Google, website loading speed is a very important SEO …

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The secret to finding world class tools for bread crumbs

A strong brand creates major advantages for any good or service. Choosing an agency begins with the development of quality selection criteria. Copy what works but don't follow the crowd: Find a good stream that isn't overfished; stand where the current runs strongest; and use the right bait. Search Engine …

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Write a 1000+ words article about URLs

While we all enjoy seeing the keywords rank well in the search engines, this doesn't necessarily mean your SEO campaign is successful. Are your canonical URLs correctly used to point to the canonical variant of a page, to consolidate signals and prevent duplicate content? When it comes to large departmentalized …

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Expand your page rank as necessary

As part of this technique, keywords are very often repeated in metadata, in textual content, or link text to increase the keyword relevancy artificially. The total number of backlinks can often include many links from the same referring domain or multiple referring domains. It's common for referring domains to link …

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How & Why to Use a Press Release Service

On the internet, you can find hundreds of blogs, which are coming from self-proclaimed online marketers. What I find lacking in those blogs is they don't take in stride the transition of content from the first-among-the-equal to being synonymous with SEO. When one brand suffers, it can impact the sales …

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Super-easy ways to learn everything about page rank

Assuming you are impatient to progress (as new webmasters often are) and cannot bear to wait the 6-12 months required for a new domain to rank well, you might want to look at acquiring a privately held or expired domain name. Sometimes, the search engines cannot understand the page content …

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Here's what industry insiders think about scraping

Just because long form content is meant to be educational and informative, doesn't mean it has to be dry. Incorporating humor and writing in a conversational tone are strategies for making long form content more readable and interesting. A page's title tag is the clickable text that appears in search …

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Takeaway tips for page rank

Are they cloaking their information? Inbound links are also used by some search engines to rank websites. They spend promotional dollars carefully. Search engines used to count the number of backlinks and relevancy to determine which position to rank a website in search engine results.

What effect does SEO have …

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I don't want to spend this much time on content . How About You?

If you are employing an SEO agency, then the chances are you aren't happy with how your eCommerce business is performing. Back in 2011, you could use blog commenting to get 200 backlinks and quickly skyrocket your rankings on search engines. But, in today's algorithm for search engines, the focus …

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Follow a consistent cadence towards content

Your headline is among the first things that users will come across when carrying out a search. This makes them important, and it's useful to brainstorm as many variations as you can until you land on the best candidate. A smart keyword strategy tackles only enough keywords to be supported …

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Are you making these landing pages mistakes?

If you are looking for a single-word English domain, you are likely to be disappointed unless you are willing to spend money to buy a domain from a domain seller. Putting keywords into title tags and h1s, h2s, h3s. By updating the algorithm so often and establishing guidelines, search engines …

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Consistent doesn't mean identical. when you're discussing metrics

A common global integrated marketing communications (GIMC) strategy is to "think globally, but act locally." This approach applies to branding. It's important to make sure that the site you'd like a link from has a a number of DoFollow links from authoritative sites. Authoritative sites are typically well known within …

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Edit, proofread and aim for readability

Table 3-4 contains links to some of the online word generators. Another quick, and valuable SEO tactic - see what your competitors are ranking for. Go to one of the tools used to check out our own rankings, but put in a competitor domain. You'll quickly see what terms they are …

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Enthusiastic about landing pages

Most blogs and websites have an overall voice that they aim to maintain. While some may try to keep things simple and entertaining, some sites are more professional. If you are hoping to tap into a place with an established following, you should create your content to match the stuff …

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Focus on ROI Instead of web crawlers

The best metric you can use is Domain Rating (DR) from Ahrefs. DR is based upon PR and gives you an idea of the strength of a link from that website. Universal search. Google Search Console, Google Analytics, Page Speed Insights, etc. Once you've decided to try and remove a …

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Get rid of local search for good

Growth hacking does not exclude paid search because it's typically guerrilla and therefore low budget. Although Panda was first rolled out several years ago (and followed by Penguin, an update aimed at knocking out black-hat SEO techniques) it's been updated several times since its initial launch, most recently in September …

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Have a real content / social media marketing strategy

Most people browsing the internet will visit and leave pages in quick bursts. Many of them don't convert while on your website. Some of them may visit while your product is out of stock. Others may just be in the "curious" stage and not ready to make a purchase yet …

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How I improved my blogs in one day

Although we never encourage keyword stuffing, spend some time researching keywords that make sense for your products and include them in places that make sense. Sometimes Google throws little wrenches into the machine. More data of the wrong type actually is bad for you. That way, your site gets shown …

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How do you feel about static pages now?

That system had drawbacks what some black-hat marketers banked on, and finally Google changed its algorithms, which totally ended the practice of traditional link building practice. The H1 heading is actually the main title of our landing page, and with the help of a creative designer and developer we can …

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Just take care of the Penguin consequences

It's easy to take shortcuts with product descriptions on eCommerce websites, especially with similar products. A visual image requires less brain activity than using one's imagination. There are conspiracy theorists for almost everything, I guess. Refusal to accept failure is where expensive mistakes happen, mainly because they are unnecessarily prolonged …

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Layout, formatting and social media combine to make great SEO

When the damage is done, it can be very hard to get back onto Google's good side. In fact, that's often impossible. Note: Don't forget to update your sitemap every few months or so. Google Search Console, Google Analytics, Page Speed Insights, etc. I always advice "Stick to basics", focus …

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Lessons I learned about meta tags

If creating and maintaining consistently substantial content sounds like a daunting task, you can hire a professional web copywriter to do it for you. If you want to use your SEO campaign to truly and accurately speak to your audience and potential buyers, think about what gaps you can fill …

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Make it sufficiently broad in terms of dynamic pages

Simple amnesia? The channel may be a television station carrying an advertisement, a Sunday paper with a coupon placed inside, a website, or a Facebook page. Link reclamation involves the discovery and replacement of broken links on your website, as well as other websites which point towards your online presence …

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Make link exchanges a priority

If the issues in the reviews are real, then deal with them. When deployed properly and timely, 301 redirects can get the job done in transferring your SEO authority from the original source to the new location fairly quickly. You've optimized your content with SEO. Owning multiple domain names is …

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Natural language processing using plugins

If you're using top navigation, simply let Google complete its crawl. Basically, Googlebot and other web crawlers follow the links that they find on web pages. If Googlebot finds new links on a page, they will be added to the list of pages that will be visited next. If a …

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Reasons that people rely on web portals

Another regional search engine powerhouse is Yandex, which owns more than 60% of Russia's search engine market share. If you hire an SEO company to help you rank for a certain search term, then you are probably missing the point. The better way to approach this is to hire an …

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Reasons why you cannot fully understand CTR

SEO-friendly content doesn't have to be difficult or time-consuming, provided that you understand how on-page SEO can work alongside your content. Many websites contain elements that inadvertently block search engines. If your website contains such an element, search engines won't be able to index your pages correctly. If you want …

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Ridiculous rules about javascript

SEO can be defined as an aggregate of all the work necessary to produce a high volume of referral hits from search engines, web directories, and other websites, with the ultimate goal of making the website popular. Designing your website around Google makes sense. This would be useful to your …

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Set up Daily Email Alerts to help galvanise your SEO

The more people who read your blog post, the more authority Google will deem it to have. And the more authority a page has, the higher it is likely to rank. So - get your post out there! Facebook, Twitter, Pinterest, Instagram - whatever social media channels you use, share it on …

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Take care when dealing with backlinks

Nofollow does not mean that the search engine bot will not follow the link at all but, it only means that the search engine bot will not pass value / link juice which normally would have passed for the given link. By updating the algorithm so often and establishing guidelines, search …

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Target keywords

If you want to improve your ranking, you have to curate unique content to support the borrowed content. Provide ways to get feedback regarding any issues or problems with your site. Organizing your website into various sections, each with their own unique focus, will help visitors to find the content …

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The death of SERPs

The internetand emerging social media trends influence marketing messages and means of communicating with consumers and businesses. Overfed with countless advice making things look simple and obvious, webmasters often rely on their intuition, common sense, or gut feelings when it comes to SEO... and they often fail. As you dedicate …

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Turn your 301 redirects into a high performing machine

Leveraging these tools can significantly lower the total cost of SEO ownership while achieving most of the benefits. It's important to keep in mind that if search engine traffic is your only goal, your results will probably suffer. The internet has changed the ways individuals communicate and how the world …

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Update your html on a regular basis

Recent research regarding consumer-generated advertising reveals several trends. Old SEO practices meant a huge emphasis on keywords. Another popular language, ASP.NET, is Microsoft's answer to PHP. However, some sites with outdated or poorly written pages have fallen in struggle to recover.

Consistent doesn't mean identical. when you're discussing quality …

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