It's easy to take shortcuts with product descriptions on eCommerce websites, especially with similar products. A visual image requires less brain activity than using one's imagination. There are conspiracy theorists for almost everything, I guess. Refusal to accept failure is where expensive mistakes happen, mainly because they are unnecessarily prolonged …

When the damage is done, it can be very hard to get back onto Google's good side. In fact, that's often impossible. Note: Don't forget to update your sitemap every few months or so. Google Search Console, Google Analytics, Page Speed Insights, etc. I always advice "Stick to basics", focus …

The content on your site should be organized in a logical way. This is not only good for SEO, it also helps visitors on your site find other related content easily. (The longer they stay on your site, the better.) The reason that most SEOs don't know technical SEO is …

If creating and maintaining consistently substantial content sounds like a daunting task, you can hire a professional web copywriter to do it for you. If you want to use your SEO campaign to truly and accurately speak to your audience and potential buyers, think about what gaps you can fill …

Simple amnesia? The channel may be a television station carrying an advertisement, a Sunday paper with a coupon placed inside, a website, or a Facebook page. Link reclamation involves the discovery and replacement of broken links on your website, as well as other websites which point towards your online presence …

If the issues in the reviews are real, then deal with them. When deployed properly and timely, 301 redirects can get the job done in transferring your SEO authority from the original source to the new location fairly quickly. You've optimized your content with SEO. Owning multiple domain names is …

If you're using top navigation, simply let Google complete its crawl. Basically, Googlebot and other web crawlers follow the links that they find on web pages. If Googlebot finds new links on a page, they will be added to the list of pages that will be visited next. If a …

Another regional search engine powerhouse is Yandex, which owns more than 60% of Russia's search engine market share. If you hire an SEO company to help you rank for a certain search term, then you are probably missing the point. The better way to approach this is to hire an …

SEO-friendly content doesn't have to be difficult or time-consuming, provided that you understand how on-page SEO can work alongside your content. Many websites contain elements that inadvertently block search engines. If your website contains such an element, search engines won't be able to index your pages correctly. If you want …

SEO can be defined as an aggregate of all the work necessary to produce a high volume of referral hits from search engines, web directories, and other websites, with the ultimate goal of making the website popular. Designing your website around Google makes sense. This would be useful to your …

The more people who read your blog post, the more authority Google will deem it to have. And the more authority a page has, the higher it is likely to rank. So - get your post out there! Facebook, Twitter, Pinterest, Instagram - whatever social media channels you use, share it on …

SEO's unfair characterization as a kind of alchemy over the past decade has caused many otherwise savvy business people to devalue its importance as part of a good, solid marketing plan for small, mid-sized, and even large businesses. If you create evergreen content on your blog today, your readers will …

Nofollow does not mean that the search engine bot will not follow the link at all but, it only means that the search engine bot will not pass value / link juice which normally would have passed for the given link. By updating the algorithm so often and establishing guidelines, search …

If you want to improve your ranking, you have to curate unique content to support the borrowed content. Provide ways to get feedback regarding any issues or problems with your site. Organizing your website into various sections, each with their own unique focus, will help visitors to find the content …

The internetand emerging social media trends influence marketing messages and means of communicating with consumers and businesses. Overfed with countless advice making things look simple and obvious, webmasters often rely on their intuition, common sense, or gut feelings when it comes to SEO... and they often fail. As you dedicate …

Higher prices shouldn't be used to reward loyalty, but you can use price premiums as a way to offset the costs of rewarding loyalty. SWOT identifies internal company strengths and weaknesses along with the marketing opportunities and threats present in the external environment. There are plenty of online tools that …

Leveraging these tools can significantly lower the total cost of SEO ownership while achieving most of the benefits. It's important to keep in mind that if search engine traffic is your only goal, your results will probably suffer. The internet has changed the ways individuals communicate and how the world …

Recent research regarding consumer-generated advertising reveals several trends. Old SEO practices meant a huge emphasis on keywords. Another popular language, ASP.NET, is Microsoft's answer to PHP. However, some sites with outdated or poorly written pages have fallen in struggle to recover.

Consistent doesn't mean identical. when you're discussing quality …

Integrate keywords, not only into the content itself, but also into the title, the meta description and even the canonical URL. Crawling duplicates will also use up the resources search crawlers allocate to crawling your site which means important pages might not be indexed. How do you ensure that you're …

As you build an online marketing plan, you might decide to redirect some of your existing advertising dollars, but don't abandon successful offline adver- tising. However, if you take advantage of the many free and low-cost techniques in this book, you can reduce your dollar cost of customer acquisition and …

For instance, in many Asian countries, white, not black, signifies death; red, not green, symbolizes prosperity. Visual consistency leads the viewer and moves the message from short-term to long-term memory. If your website code is not search engine friendly, then the search engines cannot read your valuable content targeting specific …

Some agencies provide specialized services. Page Title - This is the first line of a given result, in the example, it is blue underlined which indicates it is a clickable text. This text comes from your page's title or meta title if they are being used. It is important for this …

By putting an emphasis on creating 10x content, you will hopefully satisfy your target reader, which will lead to more engagement with your blog either through social shares or inbound links. Making sure that your business is visible on local search providers like Yelp, Foursquare, Bing and Yellow Pages. Google …

Enter the Google Penguin algorithm update. This tried-and-true tactic can help to improve your user experience and rankings with minimal effort. Your strategy should target the keywords you believe are relevant to your business, but research can reveal new keywords and data from your potential customers' searches that you may …

Duplicated content - the same content that appears on multiple unique URLs - is not welcome by search engines and can cause a serious drop in a website's rankings. This authority is defined by the number and types of websites that link to a given website or URL. I'll show you stepby-step …

To improve content performance, brands need to stop producing content for content's sake and instead produce smart content: Instead of writing on-page copy for the sole purpose of repeating a keyword multiple times, you should write about your product or service or idea naturally, and let your keyword variations naturally …

SEO's journey to a technicality driven practice of giving priority to the subject-matter elucidates how content marketing fits the bill. As the web is becoming more interactive and conversational, content marketing will see bigger duties resting on its shoulder in the future. A search result with a high CTR can …

Lifestyle marketing involves the use of marketing methods associated with the hobbies and entertainment venues of the target audience. Do not be confused about paid links and paid SEO. A paid link is where you buy a link that is placed into another website with a link back to your …

Another example highlights the difference between search engines and social media. It would be foolish not to utilize SEO as part of your overall online marketing strategy. The basic question is always: what keywords do I target? Broken links can signal to search engines that your site is poor quality …

A large scale of guest blogging only for link purpose is considered as a violation of Google's rules. Guest blogging should bring value not only to both sides (the blogger and the blog host) but for users as well. On the contrary, growth hacking seems to be more of an …

SEO normally has a very good ROI so by not using SEO, you're missing out. Just think, how many times have you used Google in the past week? Every time somebody searches the service you offer is a potential customer and you're missing out on that opportunity if you're not …