As you build an online marketing plan, you might decide to redirect some of your existing advertising dollars, but don't abandon successful offline adver- tising. However, if you take advantage of the many free and low-cost techniques in this book, you can reduce your dollar cost of customer acquisition and …

For instance, in many Asian countries, white, not black, signifies death; red, not green, symbolizes prosperity. Visual consistency leads the viewer and moves the message from short-term to long-term memory. If your website code is not search engine friendly, then the search engines cannot read your valuable content targeting specific …

Some agencies provide specialized services. Page Title - This is the first line of a given result, in the example, it is blue underlined which indicates it is a clickable text. This text comes from your page's title or meta title if they are being used. It is important for this …

By putting an emphasis on creating 10x content, you will hopefully satisfy your target reader, which will lead to more engagement with your blog either through social shares or inbound links. Making sure that your business is visible on local search providers like Yelp, Foursquare, Bing and Yellow Pages. Google …

Enter the Google Penguin algorithm update. This tried-and-true tactic can help to improve your user experience and rankings with minimal effort. Your strategy should target the keywords you believe are relevant to your business, but research can reveal new keywords and data from your potential customers' searches that you may …

Duplicated content - the same content that appears on multiple unique URLs - is not welcome by search engines and can cause a serious drop in a website's rankings. This authority is defined by the number and types of websites that link to a given website or URL. I'll show you stepby-step …

To improve content performance, brands need to stop producing content for content's sake and instead produce smart content: Instead of writing on-page copy for the sole purpose of repeating a keyword multiple times, you should write about your product or service or idea naturally, and let your keyword variations naturally …

SEO's journey to a technicality driven practice of giving priority to the subject-matter elucidates how content marketing fits the bill. As the web is becoming more interactive and conversational, content marketing will see bigger duties resting on its shoulder in the future. A search result with a high CTR can …

Lifestyle marketing involves the use of marketing methods associated with the hobbies and entertainment venues of the target audience. Do not be confused about paid links and paid SEO. A paid link is where you buy a link that is placed into another website with a link back to your …

Another example highlights the difference between search engines and social media. It would be foolish not to utilize SEO as part of your overall online marketing strategy. The basic question is always: what keywords do I target? Broken links can signal to search engines that your site is poor quality …

A large scale of guest blogging only for link purpose is considered as a violation of Google's rules. Guest blogging should bring value not only to both sides (the blogger and the blog host) but for users as well. On the contrary, growth hacking seems to be more of an …

SEO normally has a very good ROI so by not using SEO, you're missing out. Just think, how many times have you used Google in the past week? Every time somebody searches the service you offer is a potential customer and you're missing out on that opportunity if you're not …