Maybe static pages will be a thing of the past

This is an "indirect" ranking signal, and there are many examples of how these can come to pass. Search engines scan tags and categories to identify what products, blog posts, or gallery images are about. Adding tags and categories that accurately describe the item could help it appear in search …

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Which Search Engines use knowledge graph to determine indexing?

In 2018, Google updated its Image Guidelines. One of the major updates they revealed was that they use the file path and file name to rank images. You want your photos to pop on your site. If you fill your website with stock imagery, you'll look unoriginal - like thousands of …

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Make sure you know exactly what you're doing with landing pages

But how do you get strangers to visit your site before they know anything about your business? Tutorials and top-ten list articles are a couple of good examples of the types of posts that have great potential for getting backlinks from other websites as references. You should use descriptive anchor …

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HTML Traps

It also facilitates selection of target markets. Keywords are single words, or more commonly strings of words, that represent the content of a web page and how people ask for web content. Keywords are strategically selected by optimizers and are intended to help your web content communicate in a way …

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The hidden agenda of keyword stuffing

While unfortunately, using this tool won't make your site any faster, it will grade your current speed, and provide you with an all-important starting point. Geocoding often combines demographic information with lifestyle data. Let's say an earthquake happens in a remote region of China. A lovely present would be one …

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Write a 1000+ words article about URLs

While we all enjoy seeing the keywords rank well in the search engines, this doesn't necessarily mean your SEO campaign is successful. Are your canonical URLs correctly used to point to the canonical variant of a page, to consolidate signals and prevent duplicate content? When it comes to large departmentalized …

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Consistent doesn't mean identical. when you're discussing metrics

A common global integrated marketing communications (GIMC) strategy is to "think globally, but act locally." This approach applies to branding. It's important to make sure that the site you'd like a link from has a a number of DoFollow links from authoritative sites. Authoritative sites are typically well known within …

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Have a real content / social media marketing strategy

Most people browsing the internet will visit and leave pages in quick bursts. Many of them don't convert while on your website. Some of them may visit while your product is out of stock. Others may just be in the "curious" stage and not ready to make a purchase yet …

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Reasons that marketers love SERPs

Lifestyle marketing involves the use of marketing methods associated with the hobbies and entertainment venues of the target audience. Do not be confused about paid links and paid SEO. A paid link is where you buy a link that is placed into another website with a link back to your …

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