Consumer-generated advertising works best when targeted to current customers and customers who have high levels of brand loyalty. It evolves too quickly. Principally, technical SEO is concerned with how a website works, and how search engines are able to crawl and index our pages. Think of technical SEO as the …

The SEO people are engaged in bringing the organic hits, while the digital marketers aim at total online existence (of a company) that goes beyond SEO. You need solid SEO to compete online and to obtain traffic. Period. In other words, the amount of places you can add your business …

Identify the keywords related to your niche and select the competitive ones you want to rank for. Make sure you keep up to date with the latest changes to search engine algorithms and if you are hiring a SEO agency to provide you with SEO services, make sure that the …

Faked and manipulated website content (even backlinks) can actually harm a website's SEO. For this reason, creating newsworthy content that inspires viral sharing and natural linking is the best way to ensure valuable SEO-rich backlinks. Paying people to link to your site won't pay off in the long run, and …

Off-Page SEO is made up of everything away from your site that you technically can't control (although, you can influence) and affects how Google sees your page (particularly how authoritative and trustworthy it sees your page). Rather than default to a generic, automatically-generated URL, take time to think about how …

Google provides refinement suggestions as the searcher is typing. Monitoring a wide variety of data sets helps an SEO to spot trends and potential algorithm changes. Currently Google's preference is for websites which are rich in content, ie. with a good balance of photos, descriptive text, video, downloadable documents, and …

With the stock market approach, the financial value of the company is determined through stock valuation. Once seen as a quick-and-easy alternative for individuals to publish online without needing a domain name or knowing HTML, blogs were quickly adopted for use as online diaries. When you read about similar or …

Panda and Penguin are algorithm updates by Google, focused on serving more quality websites in their search result pages. Panda focuses on thin content and banners, among other things, where Penguin checks if the links to your website are natural links that make sense. Selling domain names is a big …

Each time you write an informative article related to your site's topic, you should distribute it to a number of article directories. When you do that, you are making sure that more people will be visiting your site. Predicting future viral success online is a craft possessed by a select …

It's easy to take shortcuts with product descriptions on eCommerce websites, especially with similar products. A visual image requires less brain activity than using one's imagination. There are conspiracy theorists for almost everything, I guess. Refusal to accept failure is where expensive mistakes happen, mainly because they are unnecessarily prolonged …

By putting an emphasis on creating 10x content, you will hopefully satisfy your target reader, which will lead to more engagement with your blog either through social shares or inbound links. Making sure that your business is visible on local search providers like Yelp, Foursquare, Bing and Yellow Pages. Google …