Let's talk about local search

Over the past 10 years, search has gotten a whole lot better. If you've been in the industry long enough, you remember the days of keyword stung articles and link building. Most sites have moved to an adaptive design, which automatically adjusts content to the screen size of the device …

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Great ideas about SEO campaigns to share with your colleagues

Google will take action against domains that try to rank more highly by just showing scraped or other cookie-cutter pages that don't add substantial value to users. When you delete one or more posts or pages from your site, there's often collateral damage. Your technical strategy also needs to include …

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Myths and misconceptions about page rank

To improve content performance, brands need to stop producing content for content's sake and instead produce smart content: Instead of writing on-page copy for the sole purpose of repeating a keyword multiple times, you should write about your product or service or idea naturally, and let your keyword variations naturally …

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Random musings on keyword research

SEO's journey to a technicality driven practice of giving priority to the subject-matter elucidates how content marketing fits the bill. As the web is becoming more interactive and conversational, content marketing will see bigger duties resting on its shoulder in the future. A search result with a high CTR can …

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