Facts about SERPs that will make you think twice

Maybe in the long term, strategies can be horned and shaped, eventually branching off into the style that you'd like to eventually implement, but to start with - you need to get people and on board, listening from the off, so the simple method is always the best. Make sure you …

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This year will be the year of analytics

International marketers utilize both standardization and adaptation tactics with regard to brands and products. SEO is all about getting more search visibility, yet there's no way I (or anyone else) can guarantee you a certain ranking or position for any specific keyword. There are too many variables at play, even …

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Let's talk about local search

Over the past 10 years, search has gotten a whole lot better. If you've been in the industry long enough, you remember the days of keyword stung articles and link building. Most sites have moved to an adaptive design, which automatically adjusts content to the screen size of the device …

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Great ideas about SEO campaigns to share with your colleagues

Google will take action against domains that try to rank more highly by just showing scraped or other cookie-cutter pages that don't add substantial value to users. When you delete one or more posts or pages from your site, there's often collateral damage. Your technical strategy also needs to include …

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Myths and misconceptions about page rank

To improve content performance, brands need to stop producing content for content's sake and instead produce smart content: Instead of writing on-page copy for the sole purpose of repeating a keyword multiple times, you should write about your product or service or idea naturally, and let your keyword variations naturally …

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Random musings on keyword research

SEO's journey to a technicality driven practice of giving priority to the subject-matter elucidates how content marketing fits the bill. As the web is becoming more interactive and conversational, content marketing will see bigger duties resting on its shoulder in the future. A search result with a high CTR can …

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