Its machine learning systems, the company says, can infer intent and spare advertisers from creating exhaustive keyword lists in order to get their ads to trigger on relevant queries. For videos, you will normally address users in the beginning (within the first minute). Social media is a great way to …

Reducing the number of options actually increases purchases. When optimizing sites for SEO most people concentrate on text searches, ignoring the vast number of image searches performed each day. he no follow link tag has done a lot of good for the online world - most SEO spammers won't bother posting …

Keep your descriptions under 150 characters to avoid a trail off (...). This shows visitors that you have intentionally put up an informative and helpful description, opposed to the randomly generated one that Google pulls for non-optimised pages. For many content marketers, organic traffic earned through SEO is like a holiday …

Site owners must focus on the quality of the backlinks rather than number of backlinks. Quality links mean links from a relevant site with a higher authority. The steps of the consumer purchasing process explain how individuals make choices. According to Google, website loading speed is a very important SEO …

On the internet, you can find hundreds of blogs, which are coming from self-proclaimed online marketers. What I find lacking in those blogs is they don't take in stride the transition of content from the first-among-the-equal to being synonymous with SEO. When one brand suffers, it can impact the sales …

Table 3-4 contains links to some of the online word generators. Another quick, and valuable SEO tactic - see what your competitors are ranking for. Go to one of the tools used to check out our own rankings, but put in a competitor domain. You'll quickly see what terms they are …

The best metric you can use is Domain Rating (DR) from Ahrefs. DR is based upon PR and gives you an idea of the strength of a link from that website. Universal search. Google Search Console, Google Analytics, Page Speed Insights, etc. Once you've decided to try and remove a …

Growth hacking does not exclude paid search because it's typically guerrilla and therefore low budget. Although Panda was first rolled out several years ago (and followed by Penguin, an update aimed at knocking out black-hat SEO techniques) it's been updated several times since its initial launch, most recently in September …

Although we never encourage keyword stuffing, spend some time researching keywords that make sense for your products and include them in places that make sense. Sometimes Google throws little wrenches into the machine. More data of the wrong type actually is bad for you. That way, your site gets shown …

That system had drawbacks what some black-hat marketers banked on, and finally Google changed its algorithms, which totally ended the practice of traditional link building practice. The H1 heading is actually the main title of our landing page, and with the help of a creative designer and developer we can …

If you're using top navigation, simply let Google complete its crawl. Basically, Googlebot and other web crawlers follow the links that they find on web pages. If Googlebot finds new links on a page, they will be added to the list of pages that will be visited next. If a …

SEO-friendly content doesn't have to be difficult or time-consuming, provided that you understand how on-page SEO can work alongside your content. Many websites contain elements that inadvertently block search engines. If your website contains such an element, search engines won't be able to index your pages correctly. If you want …

SEO can be defined as an aggregate of all the work necessary to produce a high volume of referral hits from search engines, web directories, and other websites, with the ultimate goal of making the website popular. Designing your website around Google makes sense. This would be useful to your …

Nofollow does not mean that the search engine bot will not follow the link at all but, it only means that the search engine bot will not pass value / link juice which normally would have passed for the given link. By updating the algorithm so often and establishing guidelines, search …

For instance, in many Asian countries, white, not black, signifies death; red, not green, symbolizes prosperity. Visual consistency leads the viewer and moves the message from short-term to long-term memory. If your website code is not search engine friendly, then the search engines cannot read your valuable content targeting specific …

SEO normally has a very good ROI so by not using SEO, you're missing out. Just think, how many times have you used Google in the past week? Every time somebody searches the service you offer is a potential customer and you're missing out on that opportunity if you're not …