From a quality page point of view, duplicate content is a low-quality indicator. Boilerplate text is another low-quality indicator. The more searches and hits your website will receive, the higher it will eventually be placed in a search engines 'rankings', meaning that it will appear at the top of a …

With the proliferation of smartphones, tablets and e-readers, more people prefer using their mobile devices for searching the web and consuming content. Brands need to keep their websites up to speed. Everything you create needs to be dynamic, search engine-friendly and, above all, useful to your reader. It was a …

Strive to incorporate a small handful of links to authoritative sources throughout your copy. This communicates to your readers (and to Google's algorithms) that your content, while unique, gives credit where it's due. All of this internal processing knowledge is contained within the semantic network and organized on a conceptual …

Assuming you are impatient to progress (as new webmasters often are) and cannot bear to wait the 6-12 months required for a new domain to rank well, you might want to look at acquiring a privately held or expired domain name. Sometimes, the search engines cannot understand the page content …

Your headline is among the first things that users will come across when carrying out a search. This makes them important, and it's useful to brainstorm as many variations as you can until you land on the best candidate. A smart keyword strategy tackles only enough keywords to be supported …

The more people who read your blog post, the more authority Google will deem it to have. And the more authority a page has, the higher it is likely to rank. So - get your post out there! Facebook, Twitter, Pinterest, Instagram - whatever social media channels you use, share it on …

If you want to improve your ranking, you have to curate unique content to support the borrowed content. Provide ways to get feedback regarding any issues or problems with your site. Organizing your website into various sections, each with their own unique focus, will help visitors to find the content …

Integrate keywords, not only into the content itself, but also into the title, the meta description and even the canonical URL. Crawling duplicates will also use up the resources search crawlers allocate to crawling your site which means important pages might not be indexed. How do you ensure that you're …

As you build an online marketing plan, you might decide to redirect some of your existing advertising dollars, but don't abandon successful offline adver- tising. However, if you take advantage of the many free and low-cost techniques in this book, you can reduce your dollar cost of customer acquisition and …

Another example highlights the difference between search engines and social media. It would be foolish not to utilize SEO as part of your overall online marketing strategy. The basic question is always: what keywords do I target? Broken links can signal to search engines that your site is poor quality …

A large scale of guest blogging only for link purpose is considered as a violation of Google's rules. Guest blogging should bring value not only to both sides (the blogger and the blog host) but for users as well. On the contrary, growth hacking seems to be more of an …