An outside agency often costs less when compared to less efficient inhouse facilities. Web pages must contain a minimum number of words, feature targeted keywords and highlight local modifiers to ensure they appear prominently in relevant, organic search results. Changing consumer attitudes and convincing them to consider a new purchasing …

Just like Times Square, you still have to make your best effort to sell to your customers once they are on your website, but it's better to do business on a crowded street corner than it is to set up shop on a deserted island. Less-competitive terms afford more opportunity …

When the damage is done, it can be very hard to get back onto Google's good side. In fact, that's often impossible. Note: Don't forget to update your sitemap every few months or so. Google Search Console, Google Analytics, Page Speed Insights, etc. I always advice "Stick to basics", focus …

The content on your site should be organized in a logical way. This is not only good for SEO, it also helps visitors on your site find other related content easily. (The longer they stay on your site, the better.) The reason that most SEOs don't know technical SEO is …

If creating and maintaining consistently substantial content sounds like a daunting task, you can hire a professional web copywriter to do it for you. If you want to use your SEO campaign to truly and accurately speak to your audience and potential buyers, think about what gaps you can fill …

SEO's unfair characterization as a kind of alchemy over the past decade has caused many otherwise savvy business people to devalue its importance as part of a good, solid marketing plan for small, mid-sized, and even large businesses. If you create evergreen content on your blog today, your readers will …

Leveraging these tools can significantly lower the total cost of SEO ownership while achieving most of the benefits. It's important to keep in mind that if search engine traffic is your only goal, your results will probably suffer. The internet has changed the ways individuals communicate and how the world …