Measure and Improve by paying attention to canonical URLs

For most goals, the more variety you have the better. Refusal to accept failure is where expensive mistakes happen, mainly because they are unnecessarily prolonged. Google looks at the appropriateness of the source (in terms of its relevance to your industry). Are there any places in the UK to locate …

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Find a good selection of websites using interesting link research

An outside agency often costs less when compared to less efficient inhouse facilities. Web pages must contain a minimum number of words, feature targeted keywords and highlight local modifiers to ensure they appear prominently in relevant, organic search results. Changing consumer attitudes and convincing them to consider a new purchasing …

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Layout, formatting and social media combine to make great SEO

When the damage is done, it can be very hard to get back onto Google's good side. In fact, that's often impossible. Note: Don't forget to update your sitemap every few months or so. Google Search Console, Google Analytics, Page Speed Insights, etc. I always advice "Stick to basics", focus …

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Lessons I learned about meta tags

If creating and maintaining consistently substantial content sounds like a daunting task, you can hire a professional web copywriter to do it for you. If you want to use your SEO campaign to truly and accurately speak to your audience and potential buyers, think about what gaps you can fill …

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Turn your 301 redirects into a high performing machine

Leveraging these tools can significantly lower the total cost of SEO ownership while achieving most of the benefits. It's important to keep in mind that if search engine traffic is your only goal, your results will probably suffer. The internet has changed the ways individuals communicate and how the world …

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